Attracting more traffic in business is a priority, and conventional marketing techniques are slowly losing their touch in this era. Attention is essential in any business, including real estate, reasons why influencer marketing is growing. Influencer marketing as a marketing strategy has emerged as a game-changer, offering valuable currency and reshaping industries.
Influencers can be real estate agents, developers, or enthusiasts interested in properties and architecture. However, they must have established an online presence with many followers for them to have an impact on a product/service. Besides, some buyers or renters are likely to buy from an influencer with many followers, which shows their credibility.
Influencer marketing is significantly transforming the real estate sector, and here’s how.
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Factor of relatability
Drawing attention to a business and converting visitors to buyers or renters in real estate is not easy. However, with the help of influencers who use their experiences and trends, generating leads can be simplified. The ability to relate builds trust with the audience.
Influencers share their experiences of buying a home, renting an apartment, or renovating a property; it resonates with their audience. Some may take it as a sales pitch, but it’s not; it’s a story. In real estate, storytelling can be a powerful tool in driving traffic to your property.
For instance, a lifestyle influencer might document transforming an old property into an attractive home, sharing the trials, tribulations, and triumphs of the process. This kind of content is relatable and aspirational. It can help revive someone’s hope and ignite the desire to embark on similar real estate journeys.
Social media platforms are no longer used for socializing; they have become marketplaces. Instagram, Facebook, YouTube, and TikTok are the go-to platforms where influencers share experiences, recommendations, and trends. They have contributed to the rise of influencer marketing, making influencers emerge as the new-age tastemakers and trendsetters.
For example, a fashion blogger showcasing the latest wardrobe, a fitness guru promoting healthy living, or a travel enthusiast exploring exotic destinations, and influencers can capture the attention of millions of followers.
In the real estate industry, agents, property developers, and even homeowners are tapping into the influence of social media stars to market properties. These influencers can provide a fresh perspective on the real estate market, engaging audiences in ways traditional marketing cannot.
Using websites like Hauzisha and blogs incorporated with visual content has changed marketing. Uploading and posting high-end videos and photos simplifies the process of property viewing, as they attract more buyers or tenants. But they are not enough, hence, influencers, as they can showcase properties in a more visually appealing and engaging manner. Using their creative skills and professional equipment, they can produce high-quality videos and photos highlighting the beauty and unique features of homes on the market. They can turn a simple property viewing into a captivating experience for potential buyers.
Besides, with some influencers having a strong presence in their local communities, they can spotlight the charm and character of a neighborhood. This can give potential buyers a sense of what it would be like to live there. They can bring the properties to life in a way that traditional listings fall short.
Simplifying and bridging the information gap
Buying a home is a significant lifetime financial decision you can make. It involves complex processes and legalities that can overwhelm and frustrate any buyer. Real estate influencers can help simplify this information, breaking it down into step-by-step content that their followers can understand.
Influencers try to provide a valuable educational resource by explaining the basics of mortgages and home inspections, offering tips on negotiating deals, and finding the right neighborhoods. As a result, they empower their followers to make more informed decisions.
As the real estate industry transforms, influencer marketing will have a more substantial role. As such, if you’re in the market for a new home, keep an eye on your favorite influencers to discover your dream property through their lens.